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Enkiconnect

Solution: Redesigned Enkiconnect mobile app and Website to improve user experience

Role: User Experience Designer

Project Duration: Six Months

Introduction

EnkiConnect is an innovative online learning platform designed to connect advisors and seekers in a seamless and efficient manner. With a mission to empower seekers with knowledge and expertise, EnkiConnect provides a virtual space where seekers can easily find and engage with experienced advisors from a wide range of fields.

In today's fast-paced world, traditional learning methods often fall short in meeting the unique needs of individuals seeking specialized guidance. EnkiConnect recognizes this challenge and strives to offer a personalized learning journey for seekers, where they can tap into the expertise and wisdom of experienced advisors who are passionate about sharing their knowledge. 

Whether you're a professional looking to enhance your skills, a student seeking guidance for career choices, or an individual interested in exploring new hobbies, EnkiConnect has the right advisor for you. With a diverse range of experts spanning various industries, seekers can find advisors who align with their interests, aspirations, and learning objectives.

EnkiConnect's user-friendly interface and intuitive features make it easy for seekers to search, connect, and engage with advisors. Seekers can browse through advisor profiles, read reviews and ratings, and make informed decisions based on their unique requirements. The platform also provides seamless communication channels, such as messaging and scheduling tools, video calls, ensuring a smooth and effective learning experience for both advisors and seekers.

By leveraging the power of technology, EnkiConnect transforms the way seekers access knowledge and expertise. It offers a convenient and flexible learning environment that adapts to the fast-paced lifestyles of modern learners. With EnkiConnect, seekers can take control of their learning journey, connect with trusted advisors, and unlock their full potential.

Join EnkiConnect today and embark on a transformative learning experience, where knowledge knows no boundaries, and guidance is just a click away.

Purpose

The purpose of EnkiConnect is to bridge the gap between seekers who are eager to learn and advisors who possess valuable knowledge and skills. By facilitating meaningful connections between advisors and seekers, EnkiConnect aims to revolutionize the online learning experience and empower individuals to achieve their personal and professional goals.

Research Data

Growing Popularity:

  • Percentage: The popularity of online learning platforms has been steadily growing over the years, with a significant increase in usage.

  • This report from Statista shows that the global online learning market is expected to grow at a compound annual growth rate (CAGR) of 7% from 2021 to 2025. The report also states that the number of users on online learning platforms is expected to reach 920 million by 2025 ( Source, https://www.statista.com/outlook/dmo/eservices/online-education/worldwide ).

  • The report cites several factors that are driving the growth of the online learning market, including:

  • The increasing demand for lifelong learning

  • The rising popularity of mobile devices

  • The growing availability of high-speed internet

  • The increasing affordability of online learning

Diverse Subjects:

  • Number: Online learning apps typically offer a wide range of subjects and skills, including academic subjects, languages, music, arts, coding, professional skills, and more. The number of subjects offered can vary depending on the platform, but it could range from dozens to hundreds of different subjects.

  • Academic subjects: math, science, history, language arts, etc.

  • Languages: English, Spanish, French, German, etc.

  • Music: piano, guitar, drums, singing, etc.

  • Arts: drawing, painting, sculpting, etc.

  • Coding: Python, Java, JavaScript, etc.

  • Professional skills: business, marketing, data science, etc. 

 ( Source, https://www.verywellfamily.com/best-educational-apps-4842094 )

Global Reach:

  • Number of Countries: Online learning platforms with global reach connect seekers with advisors from various countries around the world. 

  • The report also provides data on the global reach of online learning platforms. The report states that the top 5 countries in terms of the number of online learners are:

  • China

  • India

  • the United States

  • Brazil

  • Germany

  • The report also states that the online learning market is growing rapidly in emerging markets, such as China, India, and Brazil. These markets are being driven by the increasing availability of high-speed internet and the growing demand for lifelong learning.

  • ( Source, https://www.statista.com/outlook/dmo/eservices/online-education/worldwide )

Interactive Learning:

Mobile Accessibility:

Based on a deep analysis of user feedback on the current version of the application, it is evident that users have identified a main problem and even offered solutions on their own. The feedback provides valuable insights into areas of improvement and potential solutions to enhance the user experience and address their concerns.

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Old Version

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My role and who I worked with

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Product Designer working with marketing team, developers, and project manager.

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In the current version, I analyzed the app's features from 2020 despite the modernity of the online learning platform but seekers face booking issues. To enhance user experience, streamline registration, improve search, and notifications, optimize payments, and provide comprehensive support.

Seeking to understand, to unveil the secrets competitors conceal. Their strategies, their moves untold, analyzing their every stronghold.

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After conducting a comprehensive competitive analysis of various apps, it was observed that the enkiconnect app could benefit from several improvements compared to its competitors.

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Firstly, introducing a social media section on the app's homepage would enable seekers and advisors to interact, learn, and share knowledge. This feature would facilitate meaningful engagement, allowing users to connect and exchange information within the app's community.

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Additionally, empowering advisors to create posts and polls on the homepage would enhance their visibility and enable them to share valuable insights and expertise with the user base. This interactive element would contribute to a dynamic and engaging learning environment.

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To attract new seekers and provide them with a glimpse of the app's capabilities, implementing a freemium plan was recommended. This plan would grant access to select functions of the mobile app, enticing users to explore the platform further and potentially upgrade to premium features.

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Furthermore, to strengthen the marketing strategy and attract a wider range of advisors, offering a more affordable pricing plan was advised. Lowering the pricing for advisors would encourage more professionals to join the app, diversify the available expertise, and ultimately benefit the user community.

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Lastly, the creation of different groups within the app would facilitate effective communication and interaction among seekers. By providing dedicated spaces for users to connect based on shared interests or subjects, the app would foster a sense of community and enable valuable discussions and collaborations.

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By implementing these recommended improvements based on the findings of the competitive analysis, enkiconnect can enhance user engagement, attract a larger user base, and establish a stronger position among its competitors in the online learning app market.

With passion ablaze, I embark on a quest, to breathe new life into each digital crest. User feedback in hand, my compass true, Redesigning screens, for an experience anew.

By employing a simple and intuitive structure, the information architecture ensures users can access and navigate content effortlessly.

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Before developing the new design for the existing screens, I conducted a thorough examination of the old flow for both the Advisor and Seeker sections. This step was crucial in understanding how to implement new features effectively to address user pain points, optimize the flow, and eliminate errors. I utilized this analysis to inform the creation of the updated design, ensuring a more user-friendly and seamless experience.

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Design

Old App Design: The app does not have Dark mode features.

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No difference in the button design, so it is confusing

New feature: After the redesign, Dark mode design was included in the new app.

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I redesigned the splash screen of the online learning app by updating the logo to give it a fresh look, and also the buttons were designed as primary and secondary button so as not to confuse users.

Additionally, I created three engaging onboarding screens that provide a comprehensive introduction to the app's features and functionalities. These onboarding screens will help users become familiar with what the app has to offer, ensuring a smooth and enjoyable learning experience for them, read more about the logo design in the brand guideline below, rewrite and use it to form sentence

I employed user testing by creating interactive prototypes of the splash screen, logo, and onboarding screens. Diverse participants, including students from various educational backgrounds, working professionals seeking skill enhancement, and individuals interested in lifelong learning, were engaged in usability testing. The target audience comprised individuals who would potentially use the online learning app for their educational and skill development needs.

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During the usability testing sessions, participants were given specific tasks to perform, such as:

  1. Navigating through the onboarding screens to understand the app's features and functionalities..

  2. Exploring the splash screen and logo design elements to gauge their appeal and brand representation.

Throughout the testing process, participants provided valuable feedback on their interactions with the app, expressing their preferences, challenges faced, and overall user experience. This iterative design approach allowed me to analyze the user feedback and make necessary refinements to the splash screen, logo, and onboarding screens to ensure they effectively resonated with users and catered to their needs and preferences.

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New feature:  The details of the Advisors were collected during the onboarding process to save time and facilitate a quick setup of their profiles in the app. This approach eliminated the need for manual filling of information and allowed Advisors to swiftly familiarize themselves with the app's features and functionalities.

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English is a compulsory language, and you can choose any three different languages with it

The details of the Advisors were collected during the onboarding process to save time and facilitate a quick setup of their profiles in the app. This approach eliminated the need for manual filling of information and allowed Advisors to swiftly familiarize themselves with the app's features and functionalities.

Old Version of the homepage Design

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New Design of the homepage

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This button provides the options for creating posts and polls.

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The new design of the homepage for the online learning app aims to create an interactive and social media-like experience. Advisors now have the capability to post and share various educational content directly from the homepage, facilitating knowledge sharing among seekers. In addition, the homepage features a display of relevant ads to support the platform.

Key features of the new interactive homepage design:

  1. Social Media Integration: The homepage is designed to resemble a social media platform, allowing advisors to post and share educational content. This fosters a sense of community and encourages engagement between advisors and seekers.

  2. Knowledge Sharing: Seekers can access valuable educational content shared by advisors directly from the homepage. This enhances the learning experience and provides seekers with a diverse range of educational materials.

  3. Advertisement Display: The homepage incorporates relevant ads, which can help generate revenue for the platform and promote educational products or services that align with the users' interests.

  4. Creation of Posts and Polls: Advisors can easily create posts and polls using the Floating Action Button (FAB) icon (the plus icon). This streamlined interface simplifies the process of content creation and encourages more active participation from advisors.

  5. User-Friendly Interface: The design ensures a user-friendly experience, making navigation and content discovery seamless for both advisors and seekers.

  6. Enhanced Engagement: By offering interactive features like polls and comments on posts, the homepage encourages meaningful interactions and discussions among users.

  7. Personalization: The homepage may incorporate personalized content recommendations based on a user's interests, previous interactions, and preferences. This enhances user engagement and satisfaction.

  8. Moderation and Quality Control: To maintain the integrity of the platform, proper moderation and content quality control mechanisms are implemented to ensure that educational content remains relevant and accurate.

  9. User Analytics: The platform leverage user analytics to gain insights into user behavior and preferences, helping to optimize content offerings and user experience.

Old Version of booking a session

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New design of booking session, "both Advisors and seekers" can connect with each other

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Making some content on an advisor profile private and paid creates value, filters serious seekers, and monetizes expertise. It respects the advisor's time, builds trust, and supports a content marketing strategy. Balance free and paid content to attract a wider audience while showcasing expertise.

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Before implementing design changes, we conducted a usability test for our online learning platform. I handled recruiting, ensuring participants had educational backgrounds and similar tech skills to our users.

Advisors scheduled one-hour sessions with seekers, while seekers booked 30-minute consultations.

We collected feedback on interaction ease, interface, and overall experience.

Participants navigated the platform easily, completing tasks. We noted issues and gathered feedback to enhance the platform's usability for advisors and seekers.

Challenges: User engagement, communication, and quality assurance.

Key Learnings: User-centric approach, continuous improvement, effective communication tools. Also, community building, streamlined onboarding, data-driven decisions, security, and privacy.

Overcoming challenges and applying key learnings led to a flourishing platform, offering a seamless learning experience for all users.

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